Dr. Amit Goyal Brand Identity — Logo Design
A complete medical brand identity designed for Dr. Amit Goyal's Gastro-Liver Endoscopy Centre at Ganga Ram Bansal Super Speciality Hospital, Sri Ganganagar. The identity focuses on trust, precision, and compassionate care — built to work seamlessly across digital and physical touchpoints.
Challenge
The challenge was to create a distinctive medical identity that moves beyond generic healthcare symbols — something that feels personal to the doctor, clinically credible, and scalable across everything from a visiting card to social media.
Concept
The logo combines an abstract digestive organ form with a caring hand gesture — symbolizing expert treatment and compassionate care. A bold Royal Medical Blue palette and clean geometric structure communicate professionalism, hygiene, and calm confidence.
Scope of Work
Logo Design & Brand Mark → Logo Construction Grid → 3D Logo Visualisation → Brand Style Guide → Typography System — Montserrat → Colour Palette → ID Card & Visiting Card → Presentation Folder → Social Media Design
Designed by Khushal Khatri for Media On Desk, Sri Ganganagar.
