Marwad Tea — Project Overview
Marwad Tea is a traditional Indian tea brand rooted in the rich culture and heritage of Rajasthan's Marwad region. The brand was designed to serve both everyday households and premium tea lovers — offering a complete range from daily-use variants to gift-worthy packaging.
The visual identity draws inspiration directly from Marwad's royal traditions — bold colors, structured layouts, and a strong typographic identity that feels authentic to the region. Each variant in the range carries its own distinct color personality while staying true to a unified brand language across VIP Tea, Premium Tea, Elaichi Tea, and Masala Tea.
The packaging was crafted to deliver strong retail shelf presence — traditional enough to connect emotionally with chai lovers, and premium enough to stand out in modern retail environments.
