A curated selection of logo designs crafted over the past decade by Khushal Khatri at Media On Desk, spanning industries from FMCG and hospitality to beauty, infrastructure, and community organizations. Each mark reflects a distinct brand story — from Ricotta's wood-fired warmth to Sardaarni's heritage-rooted femininity, from Tangewaala's cultural authenticity to Sinai's refined minimalism.
This collection represents not a single style, but a design philosophy: every logo begins with the brand's core identity, not a template. Whether it's a delicate serif wordmark for a perfume house or a bold illustrative emblem for a heritage food brand, the goal has always been the same — to create marks that are distinctive, timeless, and true to what the business stands for.
What this collection demonstrates:
Versatility across industries — FMCG, beauty, hospitality, infrastructure, and community/non-profit sectors
Range of execution styles — minimal wordmarks, illustrative emblems, geometric icons, and cultural/heritage-driven marks
Consistency in craft — clean typography, balanced composition, and conceptual clarity across every project, regardless of scale or budget
A Decade in Practice:
From early explorations to recent work, this collection reflects Khushal Khatri's continuous growth as a designer at Media On Desk — refining not just technique, but the ability to listen to a brand's story and translate it into a mark that lasts.
